Eatertainment. Yummy bites while having fun!
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Round Table China
11-25 13:3061
全文概览
In the podcast episode titled "Roundtable," the host delves into the innovative trend of "mixed style dining," which combines dining experiences with entertainment and retail elements such as karaoke, shopping, and escape rooms. This unique approach is gaining popularity, particularly among younger generations, with creative dining concepts like hot pot karaoke and themed restaurants leading the way. The discussion extends to other business combinations, such as luxury brand cafés and restaurants merging with art or movie experiences, highlighting a broader industry trend of blending different experiences to create immersive and engaging consumer journeys. The motivations behind these trends are explored, including enhancing brand experience and catering to consumers' desires for interactive and immersive experiences. The episode also includes a motivational segment, offering personal advice and uplifting quotes to encourage listeners to approach their week positively and make wise choices. The podcast aims to provide insights, entertainment, and motivation across various topics, ranging from culinary trends to personal development.
In the podcast episode titled "Roundtable," the host delves into the innovative trend of "mixed style dining," which combines dining experiences with entertainment and retail elements such as karaoke, shopping, and escape rooms. This unique approach is gaining popularity, particularly among younger generations, with creative dining concepts like hot pot karaoke and themed restaurants leading the way. The discussion extends to other business combinations, such as luxury brand cafés and restaurants merging with art or movie experiences, highlighting a broader industry trend of blending different experiences to create immersive and engaging consumer journeys. The motivations behind these trends are explored, including enhancing brand experience and catering to consumers' desires for interactive and immersive experiences. The episode also includes a motivational segment, offering personal advice and uplifting quotes to encourage listeners to approach their week positively and make wise choices. The podcast aims to provide insights, entertainment, and motivation across various topics, ranging from culinary trends to personal development.
00:00
00:00
The Resilience of Hosts Amidst Illness
Despite a flu outbreak at the office, hosts Steve Hatherley and Yu Shan manage to conduct the show, with a special commendation for Yuchen's participation despite her health状况. The discussion covers the challenges of hosting when not feeling well.
00:44
00:44
Exploring Mixed-Style Dining: A New Way to Experience Food, Fun, and Fashion
Mixed-style dining is revolutionizing the way people enjoy meals by integrating entertainment, shopping, and other leisure activities into the dining experience. This trend, popular in China, combines activities like karaoke, shopping, and even escape rooms with dining and drinking, creating an immersive experience that attracts a younger demographic. By merging food and drinks with various forms of entertainment and retail, this innovative approach to dining aims to enhance social interactions and provide unforgettable experiences.
03:52
03:52
Personal Experience and Mixed Feelings About Escape Room and Horror Themed Restaurant
The speaker shared their experience with an escape room, finding it overwhelming due to loud music and focusing on puzzles rather than enjoying a meal. They mention a horror-themed restaurant in Quanzhou, China, where customers follow a map guided by ghost-like NPCs to find their seats and are spooked by actors while dining. The speaker expresses a preference for traditional dining experiences and shows concern about the appropriateness of such a theme for a restaurant setting.
06:03
06:03
Cultural Fusion in Dining: Singing Rooms and Combined Entertainment in Beijing
In Beijing, the tradition of singing rooms or KTVs has been a popular weekend activity, where people gather to sing, eat, and socialize. The concept extends beyond casual gatherings, with KTVs sometimes serving as venues for class reunions and featuring buffets included in the flat rate. Another intriguing crossover is the Fearless Pirates Restaurant, which blends dining with interactive theater, offering a themed pirate experience complete with actor servers. This unique dining option charges higher prices for closer seating to the stage, akin to theater pricing. Similar concepts include restaurants that combine hot pot with movie screenings, showcasing the creativity and merging of entertainment and dining experiences in Beijing.
09:47
09:47
Brand Integration: Luxury Retail and Food Services
Discussing the trend of luxury brands opening cafes and coffee corners within their shops to attract more foot traffic and extend their brand experience. This strategy involves creating a more accessible entry point to the brand for consumers, encouraging potential future purchases. The discussion also touches on the psychological aspect of reciprocation in marketing and the importance of aligning the offering with the brand's image. Furthermore, it highlights collaborations between luxury brands and artists, such as Yayoi Kusama, to enhance brand appeal and engage with younger audiences seeking interactive and emotional experiences.
14:23
14:23
The Evolution of Brand Experience and Collaboration in China
Chinese brands are creatively partnering with diverse industries, including electric cars, to elevate their image and appeal to younger consumers through Instagrammable experiences. This approach not only fosters emotional and social engagement but also aligns with national policies encouraging cross-industry integration to stimulate consumption. Such collaborations and immersive experiences are seen as a master class in modern branding, aiming to make everyday interactions more than just transactions.
17:49
17:49
Choosing Battles Wisely for Reduced Stress
A motivational message encourages picking battles wisely, emphasizing self-awareness and selective engagement in conflicts. It suggests using martial arts wisdom to discern which struggles are worth the energy and which should be let go, promoting stress reduction and mindful decision-making.
19:40
19:40
The Limitless Potential of Human Endeavor
Inspired by the notion that the sky's not the limit when humanity has already reached the moon, the dialogue encourages overcoming self-imposed limitations. It draws parallels between the historical impossibility of lunar exploration and contemporary challenges, advocating for ambition and the pursuit of dreams, even when they seem unattainable. The quote suggests that aiming high, like aiming for the stars, often leads to unexpected achievements, encapsulating the spirit of human ingenuity and resilience.
20:57
20:57
Uplifting Your Week with Dua Lipa's 'Levitating'
Exploring the theme of positivity and the power of music, the dialogue encourages listeners to embrace Mondays with a fresh perspective, using Dua Lipa's 'Levitating' as a symbol for shedding negative emotions and embracing opportunities. The conversation promotes finding joy in small moments and approaching tasks with enthusiasm.
发言人 100:01
Discussion keeps the world turning. This is round table.
发言人 200:09
You're listening to Roundtable with myself. Hey I'm joined by Steve hatherley and Yu Shan in the studio. And it's a bit unfortunate, but the flu is ripping through the office and that's why if you listen carefully on this show for the last few weeks, every each one of us have been feeling a little bit under the weather. And you can kind of tell from our voices. And today, yuchen is a true champion for joining the show. When she's not feeling well.
发言人 100:42
She's bubble wrapped today .
发言人 200:44
and she's a very community minded person, a good teammate as she's actually wearing the face mask as we are talking through our topics and just want to say kudos to you and thank you for joining us and sharing your wonderful thoughts as usual. Coming up on today's show, food, fun and fashion all in one place.
发言人 201:08
Mixed style dining is changing our experiences by combining mouthwatering meals with karaoke, shopping and more from supermarkets, doubling as food courts to interesting crossovers such as hotpot karaoke. Let's dive into this new way of dining that's lighting up social spots everywhere and need a boost or you need that extra kick in the booty to crush the week. Our podcast special, our radio show special segment Motivational Monday is your ultimate adrenaline shot. To kick things off strong, our podcast listeners can find us at Round Table China on Apple podcast xiao yuzhou and the podcast platform of your choice. Got a question that's keeping you curious? From social issues to tech and everything in between, let us take a stab at it. Us at Roundtable podcast at QQ dot com. Emails are fine, but voice memos are always better because we all want to hear your voice on our live show.
发言人 202:13
And now let's switch gears, dining is no longer just eating, It's about creating an unforgettable experience. Mixed mode dining is sweeping through the scene, merging food and drinks, entertainment and retail into one irresistible package. Would you enjoy a hot pot meal while belting out your favorite karaoke hit, or shop for groceries next to a bustling food court? Let's explore how this trend is reshaping how we eat, shop, and socialize. So what exactly is mixed style dining and how is it different from traditional dining?
发言人 302:51
Well, when I was reading about mixed mall dining, I noticed this formula here. So it applies like this. You do something for leisure, fun while eating and drinking. So like you said hom, you can be going shopping and then followed by a big feast afterwards or during your shopping process, you can go to the KTV and sing and eat tadpole. You can go to the movie or watch a stage drama or play escape room while eating. That's the mixed mod retail here that's quite popular in China according to Hong San, such a platform that's that's known for providing culinary information that this is just referring to like this overall integration of dining, entertainment or other kind of services, services all put together that's attracting especially young people nowadays.
发言人 203:44
One thing that is definitely not good for conge digestion, excuse me, is the escape room and eating.
发言人 103:52
Do you even know what that means? Well, no I've been to an escape room have, yeah, have you done an escape room before, did you enjoy the experience?
发言人 304:00
No not at all, I found it very loud. If the spooky music or in the screams or whatever can be turned down a little, I can try to endure it like better, but the way I did it was like.
发言人 104:12
oh my gosh, I had a mine wasn't like a scary horror experience, it was just puzzle after puzzle after puzzle after puzzle, or they're all like that. In order to escape the room, I gave up after like 15 minutes and I just sat in the corner and waited for the time to expire, but I can't imagine eating while you were trying to escape the room particularly in that type of an environment because I'm not sure if they're all the same, but the escape room that I was in, we were given an hour to get out and you're, you're busy in there trying to figure stuff out. So what are you gon na? Do sit down and I don't know, have some noodles?
发言人 304:54
Well, one example here in Quanzhou in East China is that? Well, basically this is a horror themed restaurant that's adding this service of escape room experience into part of their, say, culinary experience they're providing for customers. So basically what they do is they assign you this map and you have to follow the instructions of the ghost like Npc's in order to find your table to dine according to that map. And once you're seated, the NPC is dressed as zombies or vampires or whatever they're going to spoo you like .
发言人 205:31
so occasionally to non character players. Oh, well, basically be the servers. And I suppose they should serve finger food. So you don't need to sit down for noodles .
发言人 105:43
finger.
发言人 205:46
Spooky.
发言人 305:48
One of their dishes called Devil's Eye. Hear that?
发言人 105:53
I don't, I don't, I mean, no offense to this restaurant. I wish them well, I wish them success, but I don't need to be scared.
发言人 206:00
I'm about the hot and karaoke.
发言人 106:05
Well, see, now this makes sense to me a little bit. Singing rooms in Korea where I live for a long time are super common. People go there every weekend. It's just a thing that people love to do. And while you're there, you can order dishes, fruit plates and things like that. So I've experienced that, that makes sense to me because some you don't have to go with a group of people, of course, but you often go with a group and it's not your turn to sing every time. So it just gives you something to munch on or sip on while other people are singing. This one, this one makes sense to.
发言人 206:37
well, during the heyday of ktvs-ld in Beijing, that was maybe when I was still going to school and I remember when we had class reunions, sometimes somebody would pick KTV and they would serve buffets. So.
发言人 106:52
oh wow.
发言人 206:53
So yeah, so you go get some food and drink some beverages, of course, included in the final bill, and well, actually there's a flat rate, so all good and then saying eat saying eat chat and that sounds nice, but with the hot pot, what's kind of new here is I suppose like people aren't really used to sort of being so busy with your hands and eating with having this meal while belting it or clapping for someone who's belting it, But I suppose that's not all that surprising. There are some other interesting crossovers or mixed style of dining and retail here.
发言人 107:34
There's one in Beijing, actually, it's called the fearless Pirates Restaurant. And they combine kind of a Pi at mystery play with your dinner. So the guests, they enjoy their their dishes, of course, which are themed. I'm not sure what exactly you get in terms of food there, but it is pirate themed and then the audience diners interact with actors during the performance.
发言人 108:03
We have this in Canada as well, we refer to it as dinner theater. And yeah, a pirate theme, sure, Shakespeare theme, sure, it doesn't matter. The performers are also your servers, so they'll go from the stage and, you know, if it's not their turn, they'll bring something, but they stay to your table, but they stay in character the whole time. It's really quite, it's really quite fun. And in terms of cost, in Canada, you pay more than you would for your typical dining out experience. But it's not like a trip into outer space with Richard Branson at your side.
发言人 308:42
I mean, the cost for something like a combination of a set meal and then also a 90 minute show incorporating pirate themes. Well, according to this fearless pirates, some commercials and promotions, I got it that they want to sell the price. Well, the higher the price, the closer you are to the stage, which is just like how it's run in the in a regular theater, which is an idea that I love so much because when you go to the theater, even a cough will be condemned and now you can eat. Imagine that the this restaurant charges like for one person ticket and is the cheapest ticket is 192 yuan or 26 u dollars roughly, and the most expensive one is 888 yuan we 122 Us dollars .
发言人 109:32
it's pretty expensive, Yeah, there are other restaurants in other cities that combine movies screenings with hot pot as well, which is kind of a fun idea. You can sit with your hotpot and watch a film and that's that's pretty cool, I think.
发言人 209:47
but that's not groundbreaking. So many restaurants. Okay, come up with your special theme. The theme, okay, great. What about, let's say, there are, okay, this is what you know, just ask any fashionista in China about the latest buzz on the ground and chances are will will give you the same response. Another luxury brand opens a cafe restaurant, and then that's like something that's been okay. Also not groundbreaking, but in recent years, I think that's become a trend.
发言人 110:19
High end fashion stores, yeah, opening coffee corners in their shops. And I guess the idea there is to bring in more foot traffic and help to boost sales because perhaps if someone is walking by and maybe they wouldn't have come into the shop when they see that there's a coffee corner in there, they go in to grab a coffee, maybe look around a little bit and maybe buy something while they're there. Maybe that's part of the popularity.
发言人 210:45
maybe that's part of it. But I think it's more about building and extending the brand experience because with a lot of the designer houses and also what was really surprising, in a way kind of surprising was during the weekend, I was taking a stroll down the huama area and then the guama area, which happens to be where a lot of the luxury brands, they would open their shops there and then like, you know, getting anything regular from those places even, you know, with some jewelers, you know, like who would think that jewelers would open cafes selling coffee versus selling diamonds, What are you thinking about? But it's important to extend to a broader audience? And also I think it's about building the brand, So maybe you are maybe I don't have the money to buy your diamond ring, but I have the money to buy your overly priced cup of coffee, which is fashioned in a really beautiful and niche way. And then that's all good for a brand building. And maybe after I save up, after 10 years, I might consider you that jewelry brand to get my wedding ring or something like that.
发言人 111:59
I remember when we talked about the psychology and marketing about the different strategies that are employed. And one of the strategies was, I forget what the term was, but it was something along the lines of reciprocation. So when a company does something for you, then it makes you want to do something for them. Maybe that's at play a little bit there if they provide that kind of service for you make, maybe it makes you feel a little bit warmer to come back to their shop at some point in the future. It's also, you know, it's very low effort, I think, for shops to try to do this, integrate that type of thing. It's low investment, I think a lot of the time with potentially big rewards.
发言人 312:40
Well, I just simply appreciate the fact that some of them are really trying to break the say the norms and trying to create new social attractions and eye catching products or say collaborations for the, for the young consumers these days because we're talking about this trend in China and the main targeting audience, people that from say Gen Z and millennials and who just want more interactive socials and emotional experiences while they're just having fun, you know? I'm eating, everybody eats every single day, but what else can I do when I'm eating? That's something that these brands are considering these days?
发言人 113:19
I mean, it has to match though if it doesn't make sense. You use the example of a high end jewelry store if you go into a high end jewelry store and you're looking at beautiful diamonds that cost thousands and thousands of dollars, and the shop assistant says, would you like some hot pot? That would make sense, right? So it has to, it has to match the theme of what's or the context of what's going on inside. At least that's just my opinion.
发言人 213:46
That's a great point, strategic positioning and recently 1 one major tea beverage brand in this country has just teamed up or has just paid for and of yayo Kusama, which is this one of the most iconic Japanese artists who is still alive. And she has famously collaborated with Louis Vuitton twice in the last two decades and both making, you know, major news in the fashion world.
发言人 314:24
You lady does the .
发言人 214:26
dots of the pumpkin so everybody will know. And then so basically, you know, for that tea brand is like, you know, now you've elevated to luxury. So status and artistic status, which is really cool. And that company has recently, well, in the last couple of years, partnered up with with one of the electric car brands as well. So it's really interesting to see, you know, these Chinese brands are really being creative in collaborating with different partners to sort of give their image a new look and also really creating Instagrammable moments for, like you said, you, Shan, younger consumers to be interested in the brand and to share on social media as such. So what do you see as, you know, what's it in for the businesses, the consumers and us talking about it, I guess?
发言人 115:24
Well, I think from a consumer's point of view, like you said, younger people or maybe just people in general these days, we expect more from our experience. So rather than just going and having something to eat, we want some sort of interactive thing from time to time, something that's more emotional, something that's more social, social, and just less transactional, perhaps, where you know I'll pay for this and you give me that. And then that's the end of things. I think that's the, the advantage for both the customer and from the business point of view.
发言人 315:59
I mean, it's kind of supported on a bigger level, a bigger scale as well because I was reading that here, at least in China, there is this National Development and Reform Commission and also the Ministry of Commerce and for other departments that's jointly issuing this a series of measures for creating new consumption scenes to encourage such multi Instr integration. So this is basically a policy that's encouraging more diverse businesses to cross industry wise, some merging together as one.
发言人 116:35
Yeah, and it can be a big collaboration, but it doesn't have to be, right? That can be, it can be your business model, right?
发言人 116:42
Chuck E cheese. I'm sure you've probably never heard of that, but that's a famous chain that back in the 1970s in America, they incorporated pizza and video games, arcade games. So it's, it was one of the most successful business models, at least for a period of time because kids book their birthday parties there. Of course, pizza and video games. And then who doesn't? What kid doesn't want to have some pizza with their video games? Those two things just go together so well. So sometimes, like I said, it doesn't have to be a massive collaboration, it can be your business model .
发言人 217:15
as a little bit of a germ freak. Since Covid I'm thinking about how greasy would those handles be on the on the arcade game councils? Super sticky, I would think. Yeah, so mixing different types of retail and having this immersive experience seems to be the way to go. A drink is no longer just a drink, a meal is not just a meal anymore. And it's a master class in modern branding. Coming up next, motivational Monday.
发言人 218:01
Yu Shan, what do you have for us?
发言人 318:03
I have my self love calendar at hand right now. I don't know why I didn't use this as my motivational Monday quotes previously, but apparently this calendar is featured with daily quote every single day. And for this Monday it reads, I can often pick and choose my battles. My wise inner warrior knows which ones are worth the fight. So basically, as I began the week I'll remember that not always, but many times I can pick and choose my battles. Let me choose wisely to keep my stress level slower.
发言人 118:40
Yeah, that's great advice for any age group, exactly from anywhere in the world. Some things are worth getting upset over and some things are not worth getting upset over. Some things you just got to let it go.
发言人 318:55
You know, it's something that reckons with the martial art I'm practicing right now is the St martial art called Ors. And like many other martial art, when they teach you how to like attack, the basic core of that attack movement is for you to know how to. Self defense is the same thing. You can learn how to say, use a new tool or apply a new skill, but choose wisely where you're using that skill and where you're pouring that energy into. So choose your sick battle quote, unquote wisely and save up your energy and don't get like nerve rack down easily by just random tasks.
发言人 219:34
That's a really good piece of advice. Thank you Steve.
发言人 119:40
what do you have for us? Well, I thought since we were talking about space travel today, I would find something related somehow. This is a random quote from the internet, I don't even know who said this, it was one of those kind of meme, not a meme, but one of those posters, like motivational posters you see on some random website. But I thought this was kind of nice.
发言人 119:59
Here's the quote, you know that expression in English, the sky is the limit, okay? Never say the sky is the limit when there are already footprints on the moon. So what that means to me is we set limits for ourselves, right? Saying, oh, I can achieve that. But beyond that, I probably can't do that. There was a time in history when people would think going to the moon was absolutely impossible. They did it anyway. So if you have things in your life where you feel like I probably can't accomplish that thing, whatever it is, well, just remember that there are footprints on the moon.
发言人 220:40
You can do it. Yeah, well, and this reminds me of a slightly not that related, but a little bit related quote of always aim at the star .
发言人 120:52
at Shoot for the Stars or something like that.
发言人 220:55
You might land on the moon.
发言人 120:57
Oh, yeah, right, right, right.
发言人 220:58
So those that could explain the footprints. Yes, thank you so much Steve, Kicking off the week, I like to share a song with you that's Dua lipa's levitating, it's like adding a little extra bounce to your step. And this song isn't just catchy, but it's pure positive energy. Sometimes the simplest things can brighten the day. And I want to remind you that even on the busiest month, joy is just a beat away. And think about it, when was the last time you just let loose and felt light?
发言人 221:36
Today is the perfect day to feel that little lift. The lyrics remind us of one thing, attitude is everything. Mondays are often met with groans, but what if we saw them as a fresh start, a day to shake off the past week's stresses and float around? I mean, float toward new opportunities? Levitating is the anthem of letting go of all that extra weight we carry, whether it's stress, doubt, or fear or gravity.
发言人 222:05
As we're talking, we were talking about in today's first topic, and letting ourselves to be open to what's next. So what if today, instead of dreading what's on the to do list, we start by finding one thing that lifts us up, whether it's nailing that PowerPoint presentation, finally picking up a cup of designer house coffee that's referring to the second topic today, and you've got the power to. To keep going and to keep the positive spark going with today's song that I'd like to share with you, we are here to remind you that we've got the power to make this week amazing. And sometimes all it takes is a little fun and music to get you there. Let's keep reaching for the stars this Monday. Here's Dua lipa's levitating to power up your Monday. Yes, and that brings us to the end of today's show.
发言人 223:04
Thank you so much, Steve, hatherly and yuchen for joining the discussion, thank you for tuning in. I'm hey, we'll see you next time. I had a premonition, fell into a rhythm.
Food, fun, and fashion—all in one place! Mixed-style dining is transforming our experiences by blending delectable meals with karaoke, shopping, and more. From supermarkets that double as food courts to intriguing combinations like hotpot karaoke, let's explore this innovative approach to dining that is illuminating social venues everywhere. / Motivational Monday (18:01)! On the show: Heyang, Steve Hatherly & Yushan